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Every interaction contributes to an experience or merely results in a transaction. Each instance is an opportunity to provide service -- in a memorable, impactful way. Recognizing where we meet our internal and external customers begins with the way we communicate, acknowledge and motivate. From the first interaction to the last email thread, the touch points along the customer journey define trust and show our value.
PODCAST: Lightning Strikes, Episode #10: Hospitality & Customer Experience at the Core

Online Article
PODCAST: The Customer Journey in Associations with CEO Michelle Mason
WEB POST: Here's Chicago / Hospitality Professional of the Month
TEDx Talk: #FindYourBulb (4 min 22 sec)